>I’d like to make my blog debut tonight with Santa Claus. After all, he’s getting the global news coverage most marketers would drool over. A celebrity who’s reputation has never tarnished, Santa and Mrs. Claus have had a long love affair of each other, their elves and their mission: make kids happy.
The key to Santa’s success, obviously, is his legendary status and the goodwill he creates with every appearance. Or even a hint of his appearance. Thousands of marketers have leveraged the halo effect of being associated with him — whether product or retailer or other. How could you go wrong? MSN.com, for one, is currently mapping his global delivery status closer than some people follow their Fed Ex tracking numbers. Then again, MSN.com knows a good story when they hear it, too.
And this blogger is hoping to share some good (bad or indifferent) brand stories with you as the new year unfolds. They may not compare to Santa’s success, but they’ll all have key learnings for us marketing and communications elves.