The writers aren’t just theorizing. They both have been up to their eyeballs in Social Media since its inception. So they both know first hand how Social Media has changed business. They also practice what they preach, including the incorporation of tags in their book, providing readers with even more information.
My favorite chapter is Shift 4, Answer the New Telephone. It stresses what Social Media does for consumers -it demands brands listen to them. The door has closed on one-way communication. And, of course, consumers “expect companies to answer them.” Right now. Is your brand ready to respond?
Want more ideas of how to maneuver in the Social Media world? Try Jay’s site: www.convinceandconvert.com.