What’s the old speech maxim? Tell them what you’re going to tell them; tell them; tell them what you just told them.
I guess the same should be said about Social Media counsel, because there seems to be a need for a lot of reinforcement.
I’ve come to that conclusion because some Social Media meetings seem to be like deja vu when it comes to plans for action. Here are three mistakes that happen so often, you should come up with a list of don’ts and make sure you follow them:
1. Don’t say” Let’s Tweet It”! Or “Let’s Put It on Facebook!” without a plan
The common answer to working with Social Media seems to be to tweet or post about the opportunity or problem without an objective or strategy. Just willy-nilly comments without thought to how it fits into your brand’s image or goals. The next time you get the urge to say that, stop. Instead stand back and ask: do we have a proper Social Media strategy? Does this idea fit into it? Then go from there.
2. Don’t kick off a Social Media plan without measurement goal(s)
Today I read at least 3 articles about how brands don’t have any idea how to analyze or measure what they’re doing with Social Media. But they promise to start figuring it out. So, start right now. Some first attempts at measurement can be simple. Or there are analysis companies to tap. Look into it.
3. Don’t let the 24/7 nature of Social Media commandeer your day OR limit your ideas.
It’s a huge temptation to check in and stay tuned to everything happening on the Web. Thus many Social Media ideas stop when someone at the decision table decides this effort will become overwhelming. It doesn’t have to be. You can set aside a couple times of day for monitoring, or you can assign monitoring to someone else (who can be equally as efficient in checking only a certain number of times per day). You can be effective with your efforts and your time.