With millions blogs out there, sometimes it feels like all Social Media blogs are just talking to each other or preaching to the choir, as they say. But we’re not. We’re advising businesses/brands about how to reach and create relationships with their target audiences. And some of that is very easy, especially if you have a younger target demographic that eats, sleeps and basically can’t eat because they’re busy using all things digital.
What happens when they’re not that digitally savvy? Yes, there’s a rapidly expanding audience of women – in particular – who are quite active emailing, surfing the internet, texting their children and using Facebook and more. We’re also doing more and more digital check-ups to see the IQ of our brand sites. but do we know our target’s digital IQ?
I ask that, as earlier this month I started another blog to play to my foodie passions: Wisconsin Bites. And, I’m finding that many people who want to follow it — or do follow — aren’t quite sure of what they’re doing. Or are very adept digitally, but are not educated in digital terminology; therefore are worried they haven’t something right.
Maybe it’s time to either test the digital acumen of brand followers or help them out and drop a few educational breadcrumbs along the way.
Just a thought…