It’s 2013 and the economy remains tough, and competition remains tougher. Clients — whether consumer, b2b, government, non-profit — are all discussing how to navigate troubled waters. And many are taking Social Media seriously, often for the first time.
It may be time for many of these organizations to trade in their wishes-to-be-past-the-fiscal-cliff for the basics of how to work within this atmosphere. Social Media can be a great tool to use to build relationships with your targets, but it has no short-cuts. Relationships — real or virtual — must be built on trust.
Your Social Media guide starts with WOMMA (Word of Mouth Marketing Association).
From an actionable code of ethics to disclosure guidelines to a proposed authenticity guidelines, WOMMA (www.womma.org) will keep your actions ethical and your relationships positive and healthy. Visit WOMMA and refresh your commitment and solidify the foundation of your actions.