The NFL and United Way have nailed it. The theory is simple: college students + smart phones + computers = brand connectivity to its target audience.
Mashable shared that the United Way is looking for social media interns to promote the philanthropic efforts of the 32 teams. Actually, the interns will be called player promoters, not interns, as a perk. They will be assigned a player — each who has his own social media following. The interns are going to be responsible for creating social media strategies to reach the NFL player’s audiences. These are unpaid positions, by the way.
The NFL knows what it’s doing. It has more than 4.6 million people are NFL Facebook fans. And they have 2.8 million followers on Twitter. [Check out the complete story: http://mashable.com/2012/02/16/nfl-social-media-player-promoter/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+Mashable+%28Mashable%29].
There’s a big lesson to be learned here for small businesses just wading into social media. Many smaller to mid-size corporations feel they don’t have the manpower or budget to delve into the social media world. Some even feel they don’t know how to manage the technical side of social media. Well, there is a gold mine of knowledge — and hunger for a job in this economy — at your neighborhood college.
Develop your goals and social media path, then tap a few college students to be interns to carry it out for you. You’ll find that they are quick, have great ideas and can create other opportunities for your brand.
And no, you don’t have an NFL team or player to attract a student to work for you. But you have plenty to offer — whether it’s experience or a paycheck or just a chance to work with your brand.